![]() Price is paramount for Union and Sims, with Flawless products ranging from $4 to $10 (the first iteration of the line ranged from $19 to $29). “I wanted to wait until my hair grew back, but they felt we had a certain window.” So she wore wigs and hair pieces throughout the line’s promotional period, all styled and installed by Sims. “Launching a line called Flawless when I felt anything but felt fraudulent and inauthentic,” she says. Union was also in the middle of her IVF journey when she launched the brand in 2017, which she says ravaged her hair and caused bald spots. “The problem with only being a Black- fronted company is that the voices and the needs of Black women are not always centered.” That’s why it was so vital for her and Sims to have not just a seat-but the seats-at the table. “It was not a Black-owned company,” Union tells Glamour of its initial launch. ![]() Most notably that the line is now co-owned by Union and her longtime hairstylist Larry Sims. While the brand’s big relaunch this month proved the fanfare is still there for Flawless, a couple things are different now. Then suddenly, seemingly overnight, the products vanished from shelves and its social media went dark. Bloggers and editors went wild for it, and it was poised to rake in millions. If you remember back to early 2017-when the word C orona only referred to a beer and celebrity beauty brands will still mostly a rarity-Union had first announced she was launching her own hair brand.
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