Not sure where to start? We’re direct mail experts, reach out to us on our website and we can help.Direct mailers rejoice! The USPS postal promotions are making a comeback for 2019 and they offer numerous ways to save you money on postage. Eligible pieces receive a 2% postage discount upfront.Ĭheck out their website to download the marketing calendar containing more promotion details along with registration deadlines and promotion timelines.Īs you work through the details of campaign planning for your direct mail initiatives, check out the USPS resources and see if you can take advantage of what the post office has to offer. Mail that meets the promotion requirements may be eligible for an upfront 2% postage discount during the promotion period. Informed Delivery Campaigns – Use the Informed Delivery omni-channel tool – see above for more details. Many new mobile barcode formats can be leveraged to qualify for this promotion, including the use of Payment QRs. Mobile Shopping – Integrate your DM pieces with mobile technologies that create a convenient and seamless online shopping experience for consumers. Eligible pieces receive a 2% postage discount during the promotion period. Personalized Color Transpromo – Enhance the value of First-Class Mail® bills and statements by incorporating color messaging and personalization to foster a better connection and response from your customers. Eligible pieces receive a 2% postage discount upfront.Įarned Value Reply Mail – Earn postage credits for using Business Reply Mail® (BRM), Courtesy Reply Mail™ (CRM), and Share Mail® pieces. Eligible pieces receive a 2% postage discount upfront.Įmerging and Advanced Technology – Incorporate emerging technologies such as AR, VR/MR, NFC, Video-in-Print, multichannel mail integration with voice assistants into your direct mailpieces. Tactile, Sensory, and Interactive Mailpiece Engagement – Enhance customer engagement with the mail through the use of advanced print innovations in paper stock, inks, interactive elements, and finishing techniques. The current post office promotions include the following categories: This in turn can drive higher response rates and increase the overall return on the mailer’s investment (ROI). The 2021 promotions encourage marketers, printers, and mailers to utilize new technology and print techniques that enhance the traditional benefits of direct mail – effective, tangible, portable, rising response rates over other channels, and popularity with Millennials. USPS Yearly PromotionsĮach year the USPS publishes a marketing calendar that outlines the promotions and incentives being offered to mailers for the year. The following baseline results achieved by participating businesses as reported by the USPS:įor details on registering a campaign, talk to your agency partner or your printer or go to /informeddeliverycampaigns. 82% of users engage in the morning and most emails are opened within one hour of receipt.The average daily email open rate ranges from 60% to 70%.Informed Delivery enrollment has surpassed 33.5 million users.If you need further convincing, here are some updated stats: Sounds like a no-brainer, right? Surprisingly, many mailers are still not participating. ![]() ![]() ![]() In doing so, they have now created an integrated marketing campaign by providing the consumer with a digital experience. When a sender participates in Informed Delivery, they can provide supplemental content that includes custom images and a URL. They can then access these images through email, an online dashboard or a mobile app. When a residential consumer signs up for Informed Delivery, they receive a scanned image of the exterior of their incoming mail. One of the easiest ways for businesses to take advantage of USPS offerings is to incorporate Informed Delivery into their direct mail campaigns. The USPS is offering marketers promotions and incentives to help increase customer engagement and drive higher response rates with their mail pieces. If you’re not partnering with the postal service already on your direct mail initiatives, you should be.
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